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DIGITAL MARKETING NEWS & UPDATES
THE SECRET TO USING LOCAL CONTENT TO BEAT THE BIG BRANDS
What’s sad is that it is not difficult to find answers to these problems. In fact, the answer to it can be summed up in a single phrase; a small business owner should think globally, but take actions locally.
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Be Magnified Online with Local SEO
Trying to create a Local SEO strategy without data is like trying to build a sandcastle while blindfolded. We love walking clients through our know-how and Local SEO data expertise. We want to answer all your questions. If they are not answered throughout the blog below give us a call.
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New GMB Features, Discovery Searches, and Optimizing for Search Behavior! Oh My!
BrightLocal recently finished its biggest research-piece, the Google My Business (GMB) Insights Study. This study analyzed 45,000 GMB listings across 36 industries, revealing insights on how business and consumer behavior relates to GMB listings.
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SEO-Friendly Web Design — When Your Website Works For You
Your online presence needs to have ‘skin in the game.’ This means getting search engines, like Google, to recognize the answers and solutions you have for patients.
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Google Says Brand New Website Owners Need To Be Proactive
So, let’s take an example of a person who is just starting to build a new website for their company. This means they have a brand-new asset in their hands, a potential SEO marketing sales-generating machine, and it is nothing right now, but they hope it will become big one day.
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Slowing Down Ad Spend Will Hurt Your Company
Traversing through poor economic conditions or a recession may be challenging for your business to navigate. Consumers will likely slow down their spending and make it difficult to reach your financial and operational goals.
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Great News: Google Does Not See Differently Formatted Content as Duplicate
As we create quality content for websites, we have found that having original content is crucial. But what exactly is considered to be authentic? According to Senior Webmaster Trends Analyst at Google, John Mueller says identical content presented in different formats such as blog posts or videos is not considered a duplicate.
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What to Expect From Local Service Ads in Google Ad Accounts
You will want to pay close attention to the local ad feature Google Ads offers, although, at the moment, it is only offered for select industries.
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